Within the past several months a few of us infodoodaders have given presentations at conferences about writing a group-authored blog. In the presentation we discuss our decision not to advertise on infodoodads (it would be very complicated); however, I have mentioned that I do make money off of my personal blog–this year I expect to bring in about $1500-$2000. Inevitably conference attendees will approach me at the close of the presentation and ask how I’m making money. I thought a few of you bloggers out there might be interested in this bit of information (though it is not necessarily an infodoodad for you, but perhaps will provide info to readers of your blog).
The main way I generate money on my personal blog is Google Adsense. It’s not the only way, but it does make up about 90% of my profits. If you decide to add Google Adsense to your blog, there are several things I should mention up front:
1) In my blog text-only ads are the ones that work. In Google Adsense you can choose graphic ads, but I found nobody clicked on them, and therefore I didn’t make any money.
2) Color and placement DOES matter. Play around with it and see what works. First my ads were blue to match the color scheme of my blog. Then I changed it up, and finally settled on red, which produced the most clicks (the more clicks your ads get, the more money you make). My advertising clicks also jumped dramatically when I placed the ads in the middle column (out of three columns) and put pictures in the right column. I have no idea why, but there must be some logic to it. You can see what I’m talking about on my blog.
3) You’ll probably make very little money at first. I posted to my blog for almost a year, and barely made $5 a month, then with longevity and lots of written material, my Google ranking bumped up and then I got more clicks, and then it jumped again, etc. I don’t think people who are dedicated fans of blogs click on ads, instead it’s the folks who are new and first-time visitors. Most of my daily visits are first-time visitors.
4) The best information and tips about making money from blogging can be found on problogger.net. They have a great search engine in the top right corner.
To start advertising with Google Adsense, all you need to do is sign up, give some information, and you’re on your way! Of course, you do have to embed some code into your website. The advertising works so well because the text ads are matched to the content of your website/post (and of course it’s Google, so they have all kinds of advertisers).
I welcome any questions you may have about this…
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