The start of a month of posts and discussion about video - trends, tips, tools, experiences, etc.
At Internet Librarian last year, there were several sessions dedicated to different aspects of library video creation - some encouraged librarians and staff to just start making stuff with whatever they have, and others encouraged people to shoot for higher standards before releasing what they made to the world. I’d like to advocate for a little of both. Some projects will require higher production values than others, so picking a project that’s right for your budget and experience can be a good way to avoid getting overwhelmed.
First, some trends. There are a couple of standard library videos that you can find en masse on YouTube: Library Tours and Teen Library Videos. The Library Tour seems to be a popular choice for libraries wanting to experiment with video because it’s a subject they already know a lot about, they have a good sense of what areas of the library are popular, what people coming to the library are looking for, etc. Teen videos tend to be a lot more creative, a little spastic, and aiming to be humorous.
Library Tour Videos:
A library tour video is basically a little advertisement, or a piece of marketing, or an invitation to computer users to visit and take advantage of more library services, so I think that production values should be as high as one can make them. I don’t mean you should go buy a $2,000 camera and some lights and microphones and all that jazz, just to make one video. But I do think that unless you have access to equipment and people with at least some knowledge of the movie-making process, you should probably start with another project, or give yourself ample time to research and prepare for making the video.
My favorite library tour video (so far!)
[youtube]http://www.youtube.com/watch?v=JHljR4LYmOA[/youtube]
Teen Library Videos:
I think viewers are more forgiving of technical limitations in a teen library video - it’s not generally meant to be taken too seriously, for one thing, and for another, teen programs are supposed to be fun, so the videos try and make whatever they’re promoting seem fun.
My favorite Teen Library video (until you make one better)
[youtube]http://www.youtube.com/watch?v=vLmtkD1kiK0[/youtube]
Now for some tips:
Most types of videos require some pre-production work:
- Write a script.
- See what kind of equipment and resources you have.
- See what kind of talent you have.
- See what kind of scheduling issues you will be working around.
- Re-write your script.
- Story-board your script - even if it’s stick figures and boxes with words on them, story-board it out - It will help!
Two factors that can make an otherwise great video difficult to watch (and therefore opposite to your goal) are light and sound - if the people watching the video are thinking about the lighting or the sound, then they aren’t absorbing any of the content, no matter how awesome it is. Most average and low-end video cameras have microphones on them, but the microphones are generally not super great. If you video someone speaking from too great a distance, the sound becomes very fuzzy. From too close, it becomes muffled and waffly. ‘Waffly’ is a technical term meaning “like you are hitting the microphone with a waffle.” If you are shooting outdoors, there is the added level of ambient noise and wind:
[youtube]http://www.youtube.com/watch?v=X6r9zC-nVqU[/youtube]
Some workarounds:
You don’t have to shoot a video to make a video. What I mean is that there are a lot of tools out there to help make videos with photos, powerpoints, screencasts, etc. Watch ten library tour videos, and you’re likely to see a variety of video, photos, voice overlay, musical intros and outros, and more.
Here’s a great teen library PSA that makes great use of audio overlay, basic video effects, and simple filming to make a nice little ad:
[youtube]http://www.youtube.com/watch?v=gbKsWqOJnD0[/youtube]
Send me some links to your library videos, and I’ll watch them and give you honest, constructive feedback. Unless it’s really awful, in which case I’ll pretend I didn’t get it. Just kidding.
Also, what are some of your favorite tools, apps, and sites for creating and uploading videos?
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